Out-of-the-box marketing ideas just got a whole lot easier thanks to
The Content Personality™ Club.

Write your awesome label here.
In the Content Personality™ Club, we’re on a mission to turn how you think about your content AND its creation on their respective heads. You’ll learn how to leverage your Content Personality™ - so that you know exactly what type of content to focus on, based on your Content Personality™ result. 
Connie was having trouble generating qualified leads for her coaching business. She was offering online training –but was not finding joy or traction in this type of sales event. After taking the quiz, Connie discovered she was Live-In Person.

We immediately helped her with a marketing and selling strategy to leverage her Content Personality™. She began hosting intimate workshops and retreats in her hometown. After her first 2 day event—she closed $24k in sales! 

We know you’ve got a mission to reach more peeps with the important work you do as a coach or consultant! 

And we are here to help you and your content be UNFORGETTABLE.

Why does Inspired Content Matter?

What would falling in love with marketing and reprioritizing content creation do for your business? 

How would things shift if you reignited your creative inspiration and published consistently — and none of this ate up tons of your valuable time? 
Remember back in the day, when you started putting yourself (and your offers ) into the world--and it felt exciting? That newness probably felt like going into uncharted territory and beginning a grand adventure! 

But as the months and years went by, and when your marketing didn’t give you that “business high” anymore, it’s possible that the creative freedom you once experienced started to shrink. 

However—the desire to share your mission, thoughts, and expertise did not. 

So, you stayed up late writing Instagram captions, filmed YouTube videos during your lunch breaks, and generated blog post ideas while waiting in lines at the airport. 

But then…you got burnt out - exhausted with all the platforms, types of content, and daily (sometimes 3x a day!) posts. 

Content creation has fallen to the bottom of your to-do list. 

And there it sits, beckoning you to create great content that shows people how you can help them — when all you really want to do is take a well-deserved break. 
It's no wonder you started to resent the whole content creation process!  

We know that if you want a thriving coaching or consulting business that grows organically, you’ve got to publish content that commands attention. 

And it’s the consistency that builds trust and expert authority over time!  

We also know that you can’t publish content that doesn’t inspire you, let alone inspire the people reading and interacting with it. 

What would falling in love with marketing and reprioritizing content creation do for your business? 
How would things shift if you reignited your creative inspiration and published consistently — and none of this ate up tons of your valuable time? 

It’s time to rediscover the joy in content creation again. 

And The Content Personality™ Club is going to show you how to leverage your Content Personality™ – so that you create content that connects and converts! 
Your Content Personality™ is your creative JOY zone - so knowing where you land on the Content Personality™ wheel makes marketing fun (dare we say…exciting?!)
Janet called us years ago in tears. She had been trying to write a book for her business. In fact, she had been working on her manuscript for 5 years! After taking the Content Personality™ Quiz, she realized she was Audio, not Written.

We helped her understand how to use her Audio Content Personality™ to get her book done–and it was finished within 3 months! She is now a published author, speaks around the globe, and has a full client practice. 
WARNING!

Side effects to joyful content creation may include...

Opening up your Pandora's Box of crazy ideas--and bringing those ideas to life!  
Attracting an audience of engaged followers who are hanging onto your every word and can’t wait to hear from you! 
Increasing your monthly revenue -- simply because when people love what you have to say, they also love what you sell. 
Grow the joy of engaging a creative communication style that's entirely true to YOU. 
Don’t believe us yet..?
Let’s pull back the curtain and show you how virtual strangers respond when you put out content that inspires...
Creating content from a place of joy is the secret ingredient for growing a thriving community of engaged followers who love your work and want to support you. 

Shoshanna hosts IG giveaways to build her audience! 

Minette shares behind-the-scenes
stories on IG video. 

Hayden creates engagement on LI with tip and questions posts. 

Theresa uses hand-drawn graphics on FB for program enrollment. 

Meghann rallies her FB membership group with character skit videos.

Nina uses LI polls to identify "handraisers" and make sales. 


Without further ado, we’re happy to invite you to join... 

The Content Personality™ Club


The Content Personality™ Club is an exclusive membership-community designed to take your creative content game to the next level through virtual training sessions, peer collaboration circles, ongoing support, and guidance from world-renowned experts in copywriting, and content marketing.

If you are a coach or consultant who…
 Knows that aligned visibility is the key to your success 
 Is done with boring content that doesn’t spark joy (for you or them!)
 Falls off the “consistency wagon” of creating and publishing content 
 Is looking for a fresh approach to connecting with your ideal clients 
 Gets distracted and/or overwhelmed when planning your marketing content 
 Knows you would thrive with a wee bit more inspiration + structure while creating your marketing content

...then, this Club is definitely for YOU!

In The Content Personality™ Club, you’ll receive...

1 Monthly CREATE Session 

where you’ll play with new content forms & magnetic messaging for your marketing.

1 Monthly CONVERT Session 

where you will co-work and receive laser coaching on your marketing content, so it’s ready to publish and land clients. 

1 Monthly CONNECT Session 

where you will dive deeper into your Content Personality™, discovering how to make you unforgettable in the online space.

A 24/7 online
community forum

where you can ask for feedback from your peers, collaborate, and network with others in the membership.
We’ll meet the first three Wednesdays of each month at 12p ET for an hour of laser focus and fun.

Plus, you’ll finally understand how to leverage your unique Content Personality™ so that you stay in your JOY zone when it comes to messaging, marketing, and content creation. 

The End Result?

Overcoming content fatigue by expanding your mindset around what it means to create messaging and marketing from joy, not an obligation.

Increasing your confidence so you publish quality content with more consistency and ease. 

Attracting more leads, clients, collaborative opportunities, and revenue simply because your content captures attention and connects on an emotional level. 

Check out some of the wins from our students 👇

"We've been working on our marketing for Simple Spirit. It has been awesome to see how our small (and sometimes gigantic tweaks in content have shifted our business. Even if you think you have content "fully dialed in", Shannon and her team are engaging and interesting facilitators. You'll learn a lot!"

Steven STOKES
"Within days of our first course, I knew exactly what to say and where to say it to fill my calendar with potential leads. As a result of creative content, I had 3 new clients, 26 calls booked, podcast interview opportunities and some fun collaborations lined up.

DR. MINETTE RIORDAN
"If you are a coach or consultant and haven't met Shannon and her team, you are missing out! Learn how to get into the joy zone with all things marketing! My sanity has been saved more times than I can count in just 4 months!"

AMY FLORENCE-YOUNG
"I'm amazed daily by what these three ladies accomplish in the world of creating content joyfully, artistically, and most importantly, abundantly! Great content will change the way you market yourself, your business, your passions, and your joy."

NATALEE FOX

We honor, inspire, and help you create all types of content, including Written, Visual, Audio, Live/In-Person, and Video content inside The Content Personality™ Club. 

 Pay Quarterly

$450 x 6

Payment plan
  • 1 Monthly CREATE Session where you’ll play with new content forms and magnetic messaging for your marketing.

  • 1 Monthly CONNECT Session where you will dive deeper into your Content Personality™, discovering how to making you unforgettable in the online space.

  • 1 Monthly CONVERT Session where you will co-work and receive laser coaching on your marketing content, so it’s ready to publish and land clients. 

  • ON-DEMAND ACCESS TO THE CREATIVE CONTENT LIBRARY (WHICH INCLUDES ALL RECORDED SESSIONS) 

  • Access to The Content Personality™ Masterclass where you will deep dive into your unique Content Personality™ and how to use it to grow your business 

  • The Content Personality™ Playbook - your personalized monthly play by play workbook for creating content that captivates your ideal audience and converts them to your DREAM CLIENTS

  • A 24/7 ONLINE COMMUNITY FORUM WHERE YOU CAN ASK FOR FEEDBACK FROM YOUR PEERS, COLLABORATE, AND NETWORK WITH OTHERS IN THE MEMBERSHIP.

  • We will donate $100 on your behalf to The Joy Collective in Uganda which helps widows and their children. 

Pay Annually

$2000 

Savings of $800
  • 1 MONTHLY CREATE SESSION WHERE YOU’LL PLAY WITH NEW CONTENT FORMS AND MAGNETIC MESSAGING FOR YOUR MARKETING.

  • 1 Monthly CONNECT Session where you will dive deeper into your Content Personality™, discovering how to making you unforgettable in the online space.

  • 1 Monthly CONVERT Session where you will co-work and receive laser coaching on your marketing content, so it’s ready to publish and land clients. 

  • On-demand access to the Creative Content Library (which includes all recorded sessions) 

  • Access to The Content Personality™ Masterclass where you will deep dive into your unique Content Personality™ and how to use it to grow your business 

  • The Content Personality™ Playbook - your personalized monthly play by play workbook for creating content that captivates your ideal audience and converts them to your DREAM CLIENTS

  • A 24/7 online community forum where you can ask for feedback from your peers, collaborate, and network with others in the membership.

  • We will donate $100 on your behalf to The Joy Collective in Uganda which helps widows and their children.
     
  • Bonus #1: 10% off your ticket to our annual live event, Content Personality™ Con; Notification of early bird pricing; Priority seating and additional event perks.

  • Bonus #2: Shannon will be gifting you a beautiful Joyful Business Expansion card deck. This deck is infused with love and joy, and includes journal prompts and inspiring original artwork to help you Grow with Alignment & Flow. (Joyful snail mail will be sent to those residing in the United States. A PDF version for those outside of the United States.) 

WAIT, THERE'S MORE...

We gotta share some super-cool
Annual Member-Only Bonuses with you!!

Bonus #1: Content Personality™ Con

We'll be gathering each year for Content Personality™ Con -- our annual workshop-style event where we dive into all things creative content to grow your business! 

When you join The Content Personality™ Club and choose the annual plan, you will receive:
• 10% off your ticket to our annual event, Content Personality™ Con
• Notification of early bird pricing 
• Priority seating and additional event perks

Bonus #2: Joyful Business Expansion Card Deck

Experience swoon-worthy, creative content via snail mail!

When you join The Content Personality™ Club and choose the annual plan, Shannon will be gifting you her beautiful Joyful Business Expansion card deck.  This deck is infused with love and joy, and includes journal prompts and inspiring original artwork to help you Grow with Alignment & Flow. 

Meet Your Content Personality™ Club Coaches 

M. Shannon Hernandez
Instructor
M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz—and specifically is known around the globe for her Joyful Marketing Methodology. She works with established coaches and consultants—teaching them how to grow a profitable business they love--where abundant time off is non-negotiable. Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, and NBC. She is a world-renowned Joyful Business Growth Strategist with over 25 years in award-winning curriculum design and is a master trainer and teacher.
Amy Hager
Instructor
Amy Hager has been participating in the M.Shannon Hernandez Facebook community since it began. A true marketer at heart, her experiences help her relate and apply strategies across many businesses and industries. She supports current clients—as well as future clients— so that they continue making progress in their businesses with #JoyfulMarketing. Amy also has the honor of working with The Confident Expert Program students as a Facilitator and Coach.

Maybe you’ve been taught that you can’t have LOADS OF FUN when it comes to creating content that lands you clients...
This simply isn’t true! 

Here’s just a little of the magic we’ve got waiting for you inside The Content Personality™ Club...

  • How do you increase engagement with captivating content that connects you to your perfect-fit clients? 
  • What are the messaging secrets for positioning you as the go-to expert in your niche? 
  • Which simple tools and tricks make the content creation process more joyful? 
  • What are some tips for collaborating with other coaches and consultants, knowing we are #StrongerTogether? 
  •   How do you make your content stronger--so you can create LESS of it, but get BETTER results? 

Imagine how much different your coaching or consulting business could look if...

  • You created and published the binge-worthy content you WISH existed in the world.You created and published the binge-worthy content you WISH existed in the world.
  • People felt moved, inspired and energized by what you had to say.
  • New clients came flocking to your business based solely on a piece of content that moved them to take action. 
  • You rediscovered what it felt like to have FUN with your marketing again.
Ellie could not figure out why she was so exhausted after hosting sales calls via Zoom. They were a total energy drain for her–and this was impacting both her revenue and her joy. After taking the quiz, Ellie discovered she was Written. We helped her pivot both her marketing and selling strategy to leverage her Written Content Personality™.

She recommitted to connecting more deeply with her email list via story marketing, and she “hosted” sales calls via messenger and email. Her energy soared–and so did her revenue ($250k/year after the switch!).

FAQs + Logistics

“But I can’t draw/write/film/speak!”

That’s okay! We believe that everyone is a content creator, you may just not know how to tap into your joyful content creation talent just yet. This is exactly where your Content Personality™ comes in. 
With The Content Personality™ Club, you just need to show up, be open to fun, creative ideas, and we’ll help you find your JOYful content creation zone by leveraging your Content Personality™! 

"How do I figure out my unique Content Personality™?"

Great question! Click here to take the three minute quiz. 

I don’t have the time.”

Well...you’re reading all about this awesome membership, so you probably DO have the time. Time is a choice, and so is your marketing. So let’s be super-efficient with both! Can you find 60 minutes 3x per month to show up, create joyful content and share it with the world? Can you find 60 minutes 3x per month to show up, create joyful, aligned content and share it with the world? I bet you can! 

"What if I don't yet have a product, course, or online offer yet?" 

No worries, you will still get a return on your investment! Why? Putting out content will help you dial in your messaging, test what works, and give you an audience to survey so you can gather information on what to sell. This Club works for you no matter what level you’re at because it’s about evolving from where you are right now. 

“I’m not sure I can afford this...”

Well...the membership (assuming you opt for the annual option) is about $6 per day - which is less than that Venti Mocha you can’t live without. The point here is that we prioritize what’s important to us, and if you want to prioritize amazing, joyful, magnetic content, you can’t afford not to join us. (And remember to ask yourself this: What is it costing you to not create joyful marketing?)

“How long does the membership last?”

You can either register for quarterly, or annually. Please do note that the annual membership option comes with a significant discount + special bonuses.

“Is this Club right for me?”

That depends! Are you using your Content Personality™ to create content that gets you paid clients? Are you a passionate coach or consultant who just can’t crack the visibility code--or you have done that, AND crave fresh ideas for your marketing? Are you ready to expand your business with joyful marketing that gets noticed? Are you ready for a framework and philosophy that is world-renowned (and not done anywhere else)? If so, you’re gonna love it here! We promise! Join us!

“What if I’m already working with a business or marketing coach?”

Yay! We love double dippers! The Content Personality™ Club will support you as you work alongside your business or marketing coach. The good news? You’ll never have to tell them again you were out of ideas for marketing, didn’t have time to create the content, or were feeling uninspired. Win for you-win for them-win for your future clients!  

"What if I don’t have a big email list or a large following on social media?"

This program works for you no matter what level you’re at because it’s about evolving from exactly where you are at this moment. Most people think you need a big email list or social following is equivalent to the income you create. And, this is FAR from the truth. You can create big results from a smaller following and/or email list. This Club is designed to help you create consistent leads and create demand as quickly and efficiently as possible. So, as you grow your list, your sales are also increasing. Isn't it refreshing that there's no waiting until your email list hits 1k, or you have over 10k followers? With the methods and strategies we teach, you’re creating demand from day ONE and you know what content moves the needle in your business. 

“Are there any physical products included?”

Well...there is if you’re an annual member! Annual members get a swoon-worthy Joyful Business Expansion card deck snail-mail style from our very own Shannon!

“I want to join, I just need a nudge to say yes. Can you help?”

YES! Think about how awesome it will be to finally have engagement on your posts - from people who actually want to work with you! Plus, you’ll get all the mentoring and guidance from our amazing content team every week for a teeny-tiny faction of what our 1:1 clients invest for a single conversation. Which means...you can literally ask us anything you want about engagement, content, graphics...you name it! 

"How does joining The Content Personality™ Club benefit others?"

We are BIG SUPPORTERS of Social Giveback! When you become a Club member, $100 will be donated on your behalf to The Joy Collective, a life-changing organization. They help widows and children in Uganda learn sustainable organic farming to create an income while they feed themselves and children in need. They even offer health care and education to Ugandan families. 

“I have another question...is there a way to get it answered?”

Sure thing! Shoot us an email, and we'll be happy to help!
P.O. Box 665 Edgewater, NJ 07020
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